Earthborn chosen as Princes Foundation paint brand Ideal Home Show 2014
Cathryn Helsby, marketing manager for Earthborn was invited to a VIP event to meet with HRH Prince Charles on Wednesday 26th March. As patron of the Prince's Foundation for Bulding Communities, he was in attendance to show support at the Ideal Home Show
Linwood Fabrics launches Mirabelle collection
This month sees the launch of Mirabelle, a brand new collection of small scale prints from Linwood fabrics. The collection consists of 34 colourways over four new designs. It has been rotary printed in England, and features 100 percent cotton which gives the collection a lovely soft handle. Suitable for upholstery, curtain making and interiors it is hardwearing as well as lovely to look at. Interior Designer stockists are currently in the process of receiving their pattern book, so watch this space..
Raft Furniture Launches new Notting Hill Store
January saw the launch of a brand new retail site for eco retailers Raft Furniture. The latest site to open is located in Notting Hill, and takes the total number of Raft stores to eleven. The new site is on Notting Hill Gate Road and boasts an impressive 2500 sq ft of retail space. The site will showcase a number of new product lines and fabric books and the store has been carefully designed to keep a contemporary sleek look. Customers will be able to see bigger sized pieces on show such as the Embassy Chesterfield sofa and new sofa designs Madison and Seattle, as well as a host of new Spring accessories.
Linwood Fabrics scoops runner up in 2016 Homes and Garden fabric awards
Linwood Fabrics was awarded runner up for its new 'Aesop' design from its brand new wallpaper collection 'Fable', at the 2016 Homes and Gardens Fabric and Wallpaper awards. A unique event it is attended by guests from the design, fabric and wallpaper industries. Hosted by the H&G team at the stylish Ham Yard hotel in London, Linwood was awarded runner up for its exquisite hand painted design 'Aesop' featuring a hand drawn tiger and palm tree pattern. the Judges said that it was 'a design that could find its way into any style of home'. Judges included interior designer Kit Kemp, Editor Deborah Barker and stylist Emma Thomas, Linwood came runner up alongside Ottoline with Designers Guild scooping the top prize for its new Jardin des Plantes collection. www.linwoodfabric.com/product-category/wallpapers/fable-wallpaper
Pia Presents New Look Autumn Collection
Pia jewellery has this month launched a brand new look catalogue featuring a host of beautiful new jewellery and accessory designs. get ahead with the new season's collection featuring pieces that will help fashionistas to express their unique individuality and sense of personal style. The new collection features a number of cornerstone pieces which will help accent capsule wardrobes everywhere as well as carefully selected fashion forward pieces. Designer gems include Amethyest and Topaz as well as Rose Quartz and Laboradite. As ever all Pia gold and silver is hallmarked for peace of mind. http://piajewellery.com//
Bloc Blinds unveils new own brand fabric collection
Teacake Tuesday has been hard at work behind the scenes with Bloc Blinds, helping to create a new exclusive range of own brand fabrics. Working with a freelance textile designer, Bloc Blinds has developed new children's fabrics, a new collection of coastal inspired designs and a new collection of geometric patterns. These are all printed in house at its impressive British based factory, where the company now employs over 90 staff. The scale and colour elements have been carefully worked on for modern homes, and one of the new hero designs 'Rosbeg' was specially commissioned by local designer Caroline Hepburn, and reworked for both large scale and small scale windows. Summer 2016 will also see the official launch of one of Bloc Blind's newest innovations the 'Drill free Bracket'! Watch this space....
Raft Furniture announces new zero percent finance options
Raft Furniture has just announced it is offering customers a number of new finance options to help them create the home of their dreams. With zero percent on loans up to twelve months, shoppers can choose from a host of new sofas, armchairs, dining tables and accessories. Raft Furniture To qualify, customers need to spend a minimum of £1350 and put down a deposit of 25 percent. Other finance options are available at interest bearing rates, and there is also a super handy calculator on the company's website which allows you to calculate the overall cost of the loan across the life of the loan. all loans will be subject to credit rating, and suitability.
Linwood Fabrics launches new tailor-made look book
Linwood responds to the demand for more bespoke sampling with a new and unique tailor-made lookbook. Launched to coincide with the company's new look website, customers can now create their very own lookbook thanks to some clever in built 3D modelling technology. The rendering shows how patterned fabrics from over 50 of Linwoods fabric and wallpapers will look on a sofa or curtain prior to purchase. After placing a swatch request, customers will receive a special pack in the post with their personalised lookbook. Check out the brand's new website which features gallery pages full of inspiration and design ideas.www.linwoodfabric.com.
Teacake Tuesday secures editorial in leading national papers for Pia
Bloc Blinds Wins Industry Award for design innovation
Bloc Blinds has just been given the accolade of 'Best New Product Award' at the 2015 British Blinds and Shutters show for its unique Fabric Changer system. Featuring a specially deigned hook-on, hook-off roller bar, the Fabric Changer is such a simple concept yet one that is set to rock the industry, elevating the humble roller blind to a new status of the the hottest new home accessory. At last windows can be fashionable! Home owners will now be able to change their blinds as often as they like thanks to this clever concept.www.blocblinds.co.uk.
Linwood launches new range Arcadia
Linwood fabrics launched a new collection called Arcadia recently. Celebrating the transcendent beauty of the English country garden the collection features several new fabrics with floral designs. Taking its name from Greek mythology 'Arcadia' was an earthly paradise of woods, fields and flowers. Linwood has taken this idea and adopted it as design inspiration for its Arcadia collection. Historic designs have been re-imagined with British flowers and a very English sensibility. Even the design names take inspiration from English country gardens, named 'Winterbourne, Wakehurst, Torosay and Cranbourne'. www.linwoodfabric.com
Teacake Tuesday hosts speaker events for Interior Supply
Teacake Tuesday was tasked to support high end interior furniture client Interior Supply with a series of three special speaker events during FOCUS15 at the Design Centre Chelsea Harbour. Having secured leading brands Poltrona Frau, Cattelan Italia and Wall & Deco as speakers, Teacake Tuesday created special invitations, devised guests lists and secured pre and post event coverage. For the Cattelan Italia event we also secured the involvement of esteemed design editor Kate Burnett to host a special Q&A session with Cattelan Italia CEO Paolo Cattelan. www.twitter/interiorsupply
Gabbertas Studio Announces Involvement in LDF 2015
The Gabbertas Studio has announced it will collaborate with Hainsworth, one of the oldest and most respected woollen textile mills in England to present an exhibition of furniture and fabric at this years London Design Festival. As part of the Brompton Design Disctrict activity, this exhibition will set out to celebrate the potency of bringing together tradition and innovation, explore the relevance of the designed and made in England and the value of products that have the ability to stand the test of time through their inherent quality. The studio will present a selection of its new, recent and favourite designs that are reworked and reinterpreted using Hainsworth fabrics in a range of edited colours and finishes . www.gabertas.com
Quintessa launches new series of paintings
As part of our brief for Quintessa Art, Teacake Tuesday has redeveloped a new look logo, newsletter and also undertaken a trend project where we have been looking at emerging commercial interior trends for 2015 through to 2016. Together with Quintessa's team of London based artists, we have set about developing a series of works that responds to these new trends. The first in this series is entitled 'Intricate Peace' and the mark making and colouration all address the growing movement of sensuality and a gentler human touch within interiors. Fluidity is represented through meandering patterns and graphic references have had their corners rubbed off. Featured here is 'Betulo'. www.quintessa-art.com
Design Week comes to Clerkenwell 2015
May saw the 5th year of the Clerkenwell Design Week, and Teacake Tuesday visited a number of the installations and showcases including Cousins & Cousins specially designed pavilion featuring a mixture of coloured and patterned glazing as well as Sebastian Cox and Laura Ellen Bacon's skeletal wooden low carbon creation entitled ' The Invisible Store of Happiness'. This piece was constructed under the iconic arch, St John's Gate, the perfect place to showcase this site specific structure. Our other favourite presentation was the House of Culture presented by Icon, showcasing a collection of culturally conscious furniture brands within Sessions House, an amazing building in the heart of Clerkenwell Green.
Teacake Tuesday appointed to handle PR for Pia Jewellery
We are delighted to announce that we have been appointed to handle the PR for Pia jewellery with immediate effect. www.piajewellery.com With a network of over 15 UK based shops, a ten catalogues per annum mail order business, 465,000 active customers and a growing online presence; Pia boasts a high level of customer loyalty thanks to an extensive product range and keen price point. The brand was established over a decade ago and is known for its high quality products and packaging which belies its reasonable pricing. We are thrilled to be working with this established brand and look forward to helping introduce the brand to new audiences. To request press images or sampling please contact: Teacake Tuesday on 0203 195 1425
Bloc Blinds - A finalist at National Level European Business Awards
Bloc Blinds was awarded National Champion status at the 2015 European Business Awards, sponsored by RSM. The awards recognises and rewards excellence, best practice and innovation in companies across the European Union. Beating over 24,000 other entrants, Bloc Blinds was shortlisted down to one of just 40 British companies to become a National finalist in the 'Entrepeneur of the Year' category. The list of attendees at the London based awards was impressive and included businesses from the IT, manufacturing, travel and consumer sectors. Cormac Diamond, founder of Bloc Blinds was nominated in recognition of his innovative approach and successful commercial designs in the window blind sector. Teacake Tuesday was on hand to represent Bloc in the client's absence.
Raft presents new summer accessories range
Raft embraces spring with a host of accessories in natural greens, refreshing pinks and smoked glass. Although the brand is best known for its fresh tonal look, this season sees some lovely accent colours which work well against paler upholstered pieces. The company has also introduced a number of new scatter cushion options so you can introduce a lovely fresh feel to interior schemes in a subtle way. From the new concrete flower pots, to the new range of tableware Esrum, Cora rose handblown candleholder, new linen duvet covers, and new textured handmade raspberry cushions, Teacake Tuesday's favourite stylists will love these fresh additions to the Raft portfolio.
Brilliant Project Launch
Brilliant Project launches at Design Junction, London 2014. After winning on the bid in a three way pitch to handle the account for new storage brand on the bloc Brilliant Project, Teacake Tuesday first set out to create new PR and advertising imagery to show off an entire new product range. Then we wanted to make a big noise with the design and lifestyle press, so where better to launch than at one of London's coolest new design exhibitions 'Design Junction' 2014? We set out to design and create a fantastic set build and commissioned leading set builders James Askham and Stuart Plant to carry out the task in hand. The result was a stunning showcase. On the opening night, Teacake Tuesday presented the brand and new website to over fifty leading journalists including those from The Guardian, The Times, The Evening Standard, Homes & Gardens, Ideal Home, Irish Independent, Design Milk, Architonic, Living Etc and many many more. Since the launch in September over £90k worth of press coverage has already been secured by Teacake Tuesday.
Quintessa Art commissions film
Quintessa Art commissioned us to undertake film in time for Decorex 2014, to celebrate a splendid twenty five years of consecutive exhibiting. As on of the leading design event in the calendar, and attracting visitors from all over the world, Teacake Tuesday undertook to devise and art direct a film which would easily communicate the vast range of skills and techniques Quintessa is renowned for in industry. The aim was to also capture the many years of experience held by the company and also shine a light on the studio's ten artists in residence. The film played on a loop during Decorex and attracted the interest of many prospective interior designers and buyers. Many commented how they knew the company but had not realised until this point the work was all hand crafted or that the studio was London based. You can see the full film here: http://www.quintessa-art.com
The Teacake team creates new brand visuals for Bloc Blinds
The creative development team at Teacake Tuesday was commissioned by up-and-coming brand BlocBlinds to art direct and realise a new brand photo shoot for use across marketing and communications platforms. The team worked on devising the overall concept, look and feel and then commissioned a team and oversaw the implementation. The new images are already being deployed, so expect to see them featuring in homes interiors and lifestyle titles any time soon. The images are also going to be used on a new look website set to launch this autumn. Its been a great project to work on with the client really buying into the concept and results. Bloc blinds also recently signed a supply deal with leading retailer John Lewis.
Earthborn chosen as Princes Foundation paint brand Ideal Home Show 2014
Following an introduction facilitated by Teacake Tuesday in 2013, Earthborn paints agreed to be the sole paint partner for the 2014 Princes Foundation houses at the 2014 Ideal Home Show. Working with the appointed stylist, Earthborn provided the colours for all three of the houses on 'Prince's Crescent' at this years show. Promoting the values of sustainability within the building community, the Prince's Foundation said "We are delighted that Earthborn has come on board as our preferred paint partner. We believe that healthy homes are an important part of modern sustainable living, and high quality eco-friendly paints form an essential part of that. Earthborn can also be seen at stand 1V19. http://earthbornpaints.co.uk/
Bloc Blinds announced as new John Lewis category brand
Award winning Bloc Blinds announces that it will now be available in branches of John Lewis nationwide and at Johnlewis.com. One of the UK's leading manufacturers of simple, clever and innovative blind and skylight solutions, the brand is going from strength to strength thanks to the company's approach to design development. Launching in store will be the unique and patented 'Fabric Changer' product. This feature will allow homeowners to replace their blind fabric or designs as often as they like thanks to a special built-in hook system. This negates the need to replace the blind fixture, and so will allow shoppers to stay on trend easily. Bloc Blinds Managing Director Cormac Diamond comments "We have worked hard to develop our innovative product range over the years whilst continuing to invest in Bloc Blinds the brand. As our first step from trade into a more consumer platform, we wanted the right retail opportunity. I'm pleased to say that John Lewis saw our manufacturing capabilities and vision for transforming this sector of the market".
Teacake Tuesday goes to Vegas for Liberty Fair
Having worked on a prestigious project with tailoring client Timothy Everest for The International Woolmark Company, Teacake Tuesday was lucky enough to be invited to help host a trade show event out at the acclaimed Liberty Fair in Las Vegas to present a new concept for the Urban Wool category. Tasked with a project to take wool into the heart of today's urban mix, the two brands embarked upon an exciting new journey to produce a conceptual collection called 'Hemisphere'. This exclusive collection was devised and created to draw on Everest's tailoring heritage but repurposing it using innovative wool-based fabrics that would connect with today's international casual style.
During the three days presenting the new collection, Teacake Tuesday met with leading US and International press to talk about the collection.
The Cork Street Gathering
We were asked to help support the launch of a prestigious exhibition at the Cork Street Gallery in Mayfair during December. John Kingerlee, one of Ireland's most collectible painters, and John Minihan one-time Fleet Street photographer and portrait photographers came together for a unique exhibition showcasing their work over the previous decade. Supported by the Ireland Fund Of Great Britain, the event drew attention from heavyweight media platforms including the BBC and ITN due to the nature of some of the images which had never been seen before in public. Images included photographs of the late Princess Diana and the late Seamus Heaney, and John Kingerlee's famous 'Grid' paintings were also on view, following a tour of America and China. Over 100 people attended the Private View and a number of works were sold on the evening to collectors.
Teacake clients win awards
October saw the 10th annual House Beautiful Awards at the prestigious Science Museum in London. This year Teacake Tuesday had four clients nominated across a number of different categories, with two of them scooping a much coveted 'Silver' award. In the 'Best Eco Product' category newcomer Bloc Blinds won silver beating much larger industry rivals Luxaflex, and Linwood Fabrics scooped another 'Silver' in the 'Best Wallcovering' category for their innovative and memorable wallpaper range 'Art House'.
With many clients travelling far and wide to attend the awards, the night also boasted fantastic canapes and champagne all served within the inspiring space that is the Science Museum. Read more on our Facebook page: www.facebook.com/teacake.tuesday
Linwood successfully launches 5 new collections at Decorex 2013
One of Decorex's best loved exhibitors Linwood fabrics was out again in force at the 2013 edition of Decorex International. With a new location this year in Perks Field & The Orangery with Kensington Gardens, there was a fresh feel to this year's show. As ever, Linwood was inundated with visitors both existing and new, all keen to see the fantastic new collections. Launching at the event was 'Sporting Life', a stunning and quirky collection featuring whimsical designs of a 'quintessential English' nature, from hounds, to boxers, there was something to please everyone in this collection.
Also launching was a new wallpaper collection, 'Ephemera' , a range of designs based within the theme of 'collecting'. From leaflets, handbills, tickers, this collection delivers something permanent but with a twist. Teacake Tuesday worked with Linwood to host the stand and spoke to over 30 press during the two days, as well as writing and designing bespoke press kits with details on all the collections.
The Gabbertas Studio Appoints Teacake Tuesday
We were delighted to be approached about PR by acclaimed furniture designer Mark Gabbertas, who has been at the forefront of the renaissance of British design since the 1990's. Best know for collaborative projects with Artifex, Allermuir, Boss, Lyndon, Chorus, Oasiq and Gloster, the Studio's position on design is clear; "to create character through simplicity".
Teacake Tuesday's brief will be to work on brand building and present media insights surrounding new product presentations. We were already active during the recent London Design Festival where a number of the Gabebrtas Studio designs were presented, including 100% Design, and Design Junction. 'Han', a deceptively simple chair with sub layers of technical expertise has also been nominated for the prestigious 2013 Wood Awards, one of the UK's premier architecture and furniture competitions which aims to recognise, encourage and promote outstanding desing, craftsmanship in wood and wood products. Have you cast your vote yet?
Raft opens new store in Brighton July 2013
The Teacake team has supported Raft during its recent expansion programme, from advertising support and media buying to local media campaigns. The latest store to open is the new Brighton store which is a 1,190 square foot retail site, and which will house a number of new hero designs including the Oscar sofa and Oscar armchair, and the new Husdon storage range. With the forthcoming Panorama special focusing on illegal logging in developing countries, companies such as Raft who has been working hard with independent bodies such as the FSC ensuring timbers are sourced and shipped in a 'good' way are becoming ever more important in the home retail sector. The new Raft store can be located at 35-36 West Street, Brighton BN1 2RE.
Bats, Tats and Timothy Everest
The Teacake Tuesday team is in recovery after a busy few weeks working to stage the launch of Timothy Everest's latest collaborative collection which launched this week as part of the London Collections: Men fashion weekend. Teaming up with luxury brand by revered tattoo artist Horiyoshi III, the collection was supported by none other than the rather fabulous Tilda Swinton, who agreed to feature in a short fifteen minute film which explored (through exaggerated movements) some of the shapes a bespoke client will undergo when having a fitting. Timothy crafted a stunning two piece suit for Tilda to wear to the launch event, made from white cashmere and silk it was a low slung single breasted jacket with tapered pleats. Vogue.com voted for the outfit on their 'best dressed' list this week also.
Brining together the idea of two bespoke worlds, that of tailoring and tattooing Timothy created a unique collection brining pattern and cut together, inspired by some of Horiyoshi III's symbolic figure, animal and floral motifs. Hero items from the collection featured a cobalt blue towncoat and reversible bomber jacket. Again our thanks to M.A.C for an amazing night of make up and bodypainting, and to key sponsors Herbert Hall, Dormeuil, Morgan Cars, and Jaguar.
Watch the teaser of the film here: Findhorn
Teacake Tuesday supports ARTICLE magazine launch
ARTICLE magazine is a stunning new menswear magazine founded by stylist and fashion editor Kenny Ho and art director Rosy Tsai. The publication is a carefully crafted celebration of all things British and British-related. Set to be bi-annual, its key aim is to share with its audience the things which make Britain great: art, design, culture, entertainment, and contemporary men's fashion, explored from a unique, intensley personal perspective. The first issue features a collaboration with artist and architect Heidi Locher called 'The Circular Project' illustrated with an exclusive series of evocative photographic images. Another features delves into the world of Oliver Ruuger, a thought provoking leather craftsman. Every detail is sensitively directed and carefully considered, the result? A magazine with a distinctive art-influenced sensibility, and edge...
Teacake Tuesday was proud to support the launch in more ways than one (we didn't know Gin slinging was a skill until recently!) Thanks to White Space and Greenalls Gin the key sponsors of the launch event.
Raft Furniture stages new photoshoot with Emma Lee
Having opened its sixth retail showroom in recent months, Raft furniture worked with Teacake Tuesday to undertake a new photographic brief to showcase the very newest ranges for AW13 and SS14. Firmly consolidating its position as one of the leading independent furniture retailers in the UK at present, Teacake Tuesday devised a photographic brief and then engaged the services of leading interiors photographer Emma Lee and veteran stylist Emma Thomas to deliver images that could be used across press, marketing and advertising collaterol. The resulting shots position Raft beautifully as a brand to be taken seriously. The contemporary yet warm feel achieved, shows off the beautiful natural properties of the timbers within the Raft'sfurniture ranges and also the textures of the soft furnishings and Raft's British made upholstery designs. See a sneaky peak here...
Raft now has showrooms in: Edgware Road, Islington, Tottenham Court Road, Bromley, St Albans and Harrogate
Change your mind, change your blind
Teacake Tuesday is now working with Bloc Blinds, one of the leading companies in the UK who manufacture and design clever and innovative blinds and window treatments. Supporting their launch at this year's Grand Designs Live www.granddesignslive.com at London Excel, Bloc wowed the press with two new design developements. The 'Fabric Changer' is a completely revolutionary concept, which allows homeowners to change the pattern or design of their blind within seconds thanks to a unique patented switcher system. KBB Magazine said "It's such a simple idea you wonder why no one thought of it before". In addition the BlocOut blind was also well received, winner of the Best Energy Saving Product BBSA 2012, it not only 'Bloc's' out light but also reduces heat loss through a clever seal system. The BlocOut blind was also featured in the Eco House section at the show, having been selected by Media 10 for inclusion.
Check out the new interactive Pinterest page at www.pinterest.com/blocblinds
Craft Northern Ireland London launch a huge success
Craft Northern Ireland, the leading body for the Arts in Northern Ireland staged a London based exhibition from the 11th to the 15th of March in London. The aim of the exhibition was to forge new relationships with arts based organisations, key buyers and leading press, educating them about the wealth of artistc and cultural wealth the province has to offer. The launch event was launched with Peter Taylor of The Goldsmiths College at the newly refurbished Craft Central Gallery, and saw key faces in attendance from Designers Block www.designersblock.blogspot.co.uk , Liberty, Handmade in Britain www.handmadeinBritain.co.uk, SeekandAdore, The Evening Standard, ArtsThread, Coca Cola, amongst many others.
Teacake Tuesday compiled the guest list for the event, as well as securing important coverage ensuring busy footfall for the duration of the exhibition. Editorials were placed in the Irish News, The Irish Arts Review, BBC Radio Ulster, Time Out London, Waitrose The Week, City and Angel, Dezeen, ArtsThread just to name a few! Many of the artists work was sold during the week, which was an additional bonus for the designer makers on show. www.craftniperspective.com
Earthborn paints launches brand new colour card
Earthborn paints last week launched a brand new standard colour card which now boasts 60 standard colours, available both in its unique Claypaint formulation as well as its interior woodwork formulation. The colours underwent a major commercial colour research programme under the watchful eye of Justine Fox at Clarity InColour www.clarityincolour.com, a leading trend colour agency. The team at Teacake Tuesday set up and hosted a special press brunch to launch the new colours, and some of the leading home journalists were in attendance including Elle Decoration, Country Homes and Interiors, Stylesight, House Beautiful , Ideal Home, Period Living Magazine amongst many others.
Sustainable caterers Squid and Pear www.squidandpear.com were also on hand and created a bespoke canape style breakfast taking insiration from the quirky colour names such a 'Fat Rascal' - a quirky blini with black pudding and sun dried tomatoes, 'Fruit Salad' and our favourite 'Woodsmoke'- woodsmoked salmon on mini bagels with a delicate hollandaise sauce.
Wrag Wrap wins the hearts of the media Christmas 2012
Undertaking the launch of a brand new product innovation is one thing, but when its also a product that is creating a positive 'change' that's when we the Teacakers get really inspired. Wrag Wrap launched just in time for Christmas 2012. These unique alternatives to conventional paper wrapping proved their mettle, and caused quite a stir down at the newsrooms of the Times and the Independent when we sent over samples for them to see. Leading journalist Caitlin Moran tweeted that her followers should check them out, and the wrap also got picked up by Lauren Laverne on Radio Six as 'website of the week'. The wraps were also picked up by Homes and Gardens, Vogue.com, The Independent and The Telegraph Style section. With more designs en route for 2013, we have been practising our wrapping skills.
Teacake Tuesday client scoops two awards at the 2012 House Beautiful Awards
The leading home and lifestyle celebrities such as food writer and TV presenter Mary Berry, gardening expert David Dominy, sustainable architect Oliver Heath and design guru Sophie conran were in attendance at the 2012 House Beautiful Awards at the Science Museum London on Thursday night. The annual awards are an industry favourite and span a number of categories for excellence in this sector. Earthborn paints were delighted to be the recipients of not only onw but two prestigious awards on the night. A silver award was given to the brand's Eco Pro range for 'Best DIY' product, but the big award of the night was a gold awards for 'Best Wallcovering' which Earthborn's unique Claypaint won, beating rivals Farrow and Ball and Little Green Paint Company to boot. The Teacake Tuesday PR team were there in person on behalf of MD of Earthborn paints John Dison to collect the award, which followed an in dept submission which they had also prepared for the client. If you would like to speak to our team about how we might help your brand 'beat the biggies' get in touch at email@example.com.
The Sustainable Angle
We were on hand on behalf of our client C.L.A.S.S to speak to designers and brands at the latest textile expo The Sustainable Angle which took place this week at the London College of Fashion. With a selection of the most cutting edge and innovative textile developments on display including regnerated wools from Cardato regenerated CO2, mechanically producted recycled polyester fabrics in superlight weights from www.filaturemiroglio.com, there was a non stop stream of people in attendance over the space of three days. ASOS, Stella Mc Cartney, Marks & Spencer, and Vivienne Westwood, were just some of those who popped along to see what was on offer. On a positive note, most brands were taking the whole issue of CSR and sustainable textiles a lot more seriously that in previous years showing how far the industry has come.
Linwood Fabric inundated at Decorex International 2012
Linwood fabric's stand at Decorex International usually attracts a strong following from some of the UK's leading interior designers, however this year's presentation cemented the brand as one of the most popular fabric companies in the UK with a record number of visitors to the stand across the 4 days of the trade show. With visitors from England, Ireland and Wales, interest also came from further afield including Russia, Sweeden and the USA. Presenting four new fabric collections and a brand new wallpaper range, the crowd was well and truly wowed. Hudson Bay and Art House were two of the new collections which caused a stir demonstrating Linwood's ability to produce high quality textiles of appeal to both the middle and upper end of the market. View the new ranges at www.linwoodfabric.com
Homes and Gardens Fabric Awards 2012
The team were down at the Royal Hospital Chelsea to support fabric client Linwood in their submissions in the 2012 Fabric Awards as judged by the team at Homes and Gardens magazines. A record number of brands had submitted fabrics across a number of categories including 'best printed fabric', and 'best woven fabric'. Mintel provided some interesting trend insights into the future retail market, which provided much food for thought, such as the influence seniors will have as well as looking at how spending cultures will be affected by cultural changes in the East. The Homes and Gardens team were on hand throughout the presentation. We particularly liked Zoffany's Verdure from the Arden collection, and Poppingjay from the Vibe collection by Ian Sanderson.
The Green Carpet Challenge updates
C.L.A.S.S has been working with the GCC, an initiative by Livia Firth, and Lucy Siegle with the GCC library now also curated by Giusi Bettoni of C.L.A.S.S. September 14th saw the launch of a number of designs using fabrics from the library, which were launching at a private event at the British Fashion Council's headquarters at Somerset House. The evening was to announce a special project called The Green Cut, devised by Livia and Lucy and sponsored by American Express, BFI and The British Fashion Council. Each outfit created was based around a famous film (selection by Sarah Mower) and each designer was challenged to work with only sustainable fabrics. Designers participating included Jonathan Saunders, Marios Schwab, Steven Jones, Alice Temperley, and Stella Mc Cartney.
Networking and philosophising
Being a Courvoisier Future 500 member has its advangates, such as regular networking sessions with highly creative and likeminded entrepeneurs. The recent experimental philosophy evening hosted by John Turner was a the first of a new series of networking events and a really fun night (if not thought provoking). It was refreshing to approach networking in a new way, skills we will no doubt take with us in the future. The fruit berry cocktail created for the evening was great and after the third one, the conversation really got flowing! Looking forward to the next event 'The Institute of Grand Cocktail.' Looking forward to seeing Maximillian Borche and learn about his amazing insights into the history of cocktail making. You can follow him on Twitter @masterofcognac
Earthborn launches new press Lookbook and Facebook site goes live
Earthborn paints has been hard at work creating with the help of Teacake Tuesday and its affiliate press agency for trade M&M on some new press and customer tools. A new press look book which has been designed to showcase some of the newest paint ranges was just launched to press and will also be given out at the forthcoming Lombok Christmas in July press event on 12th July. In addition a new reader friendly Facebook site was set up - please feel free to join and show your support at www.facebook.com/earthbornpaints
Linwood gets ready for Decorex International 2012
On the 23rd- 26th of September, Linwood Fabrics will be presenting a number of new collections at this year's Decorex International - Royal Hospital Chelsea. This year's exhibition will also open with an area designed exclusively by Dame Vivienne Westwood. With over 3000 interior designers on its books already, Linwood is one of the UK's leading fabric companies. Presenting over 4 new collections at the forthcoming event, Linwood will shocase the latest fabric technologies as well as some beautiful classic collections. Their latest collection Marlborough is now available, a stunning tumbled printed linen concept inspired by bright botannicals and ornithology. Linwood will be on stand D140, and you can get a sneak preview of what's to come at http://www.decorex.com/page.cfm/Action+ExhibID=189/loadSearch=23396_164
Teacake Tuesday helps launch Timothy Everest SS13 Collection
As part of the London Collections: Men fashion weekend, Teacake Tuesday not only worked on one presentation but TWO. No mean feat. Working to launch Timothy Everest's new SS13 collection entitled 'Everyday' the conceptual collection aimed to take visitors on a journey to discover how the language and boundaries are changing within the men's fashion sector. The event was conceived in collaboration with the London trends and creative consultancy, The Future Laboratory, and the collection was designed to be an antidote to the norm. The criteria for the collection was functionality, quality and style.
The event itself aimed to take guests on a journey to Spitalfields and in particular Elder Street, homes to both Timothy Everest's bespoke atelier and the creative headquarters of the Future Laboratory. Visitors were able to see elements of the bespoke process first hand at no 32, then the full collection at no 28 which had been set up as a pop up showroom, and then at no's 24 and 26, they were able to immerse themselves in the world that had been created by way of a short film screening. Lastly a workshop installation was devised which combined live action and filmed imagery which further brought the collection to life. Keynote guests included: Dylan Jones GQ, Caroline Rush BFC, Suzy Menkes International Herald and Tribune, as well as Numero, Fashionisto, the Telegraph, GQ Russia, GQ France, and the New York Post. You can see a video from the event here: www.vimeo.com/44388769
Superdry teams up with top tailor Timothy Everest on new tailoring collection
Teacake Tuesday worked hard alongside the Superdry in house press team and Surgery PR to deliver a seemless presentation on a brand new tailoring collection designed by Teacake client Timothy Everest for global brand Superdry which launched as part of the London Collections: Men's fashion weekend in London. Following a meeting in Pitti Uomo in January 2012, the Teacake team planted the seed of thier idea and presented the concept for a fashion showcase to Timothy Everest.
The team then worked hard to negotiate a slot on the prestigious schedule with the British Fashion Council team. Once secured, the Teacake team worked alongside the Superdry team drafting press releases, working on providing technical information, and helping to ensure the collection was presented on time at their new Regent Street flagship store. In addition Teacake Tuesday helped to host the event, and support it through PR placements including a feature with Planet notion and forwarding the clients leads where appropriate. At the event itself there were a number of high profile press were in attendance including Dylan Jones, esteemed editor of GQ, fashion grand dame Suzy Menkes, and the teams from Esquire, and GQ amongst many others. See a clip of the show at: http://www.youtube.com/watch?v=62-mSWQ_N6g
You can also read an interview with GQ at: hhtp://www.gq-magazine.co.uk/style/articles/2012-06/14/superdry-and-timothy-everest-london-collections-men
C.L.A.S.S. textiles hit the catwalk at the 2012 NICE Fashion Summit
The teacake team supported the C.L.A.S.S. Europe team at the NICE Fashion Summit in Copenhagen which culminated in a sustainable catwalk show featuring over 70 innovative textiles all provided for the event by C.L.A.S.S. As one of the key partners for the event, Over 15 designers across 5 Nordic countries selected textiles from the C.L.A.S.S. eco library for two complete looks each. Leading labels such as Marimekko and Day worked to showcase some of the most innovative sustainable textiles available in a fresh and inspiring way.
This year's summit was attended by over 1000 key delegates from all over the world pioneering new ideas and programmes for sustainability in fashion. The overall event was supported by over 85 British companies and brands, as well as some of the sectors rising starts and spokespeople such as Lucy Siegle and Erin O Connor. Brands such as ASOS, Dryberg Kern, Hugo Boss, Jackpot, Malene Birger, Marks & Spencer, Stella Mc Cartney and Vivienne Westwood were also present.
The Teacake Team supports the Latest Live to Love UK activities
For the last five days the Teacake Tuesday team has worked on a number of high-octane news stories for the global charity Live to Love. During the five days visit, His Holiness the Gyalwang promoted a number of projects including the launch of a new book 'Everyday Enlightenment' by Penguin, a private screening of a documentary called Pad Yatra: A Green Odyssey, promoting key messages around the Himalayan region as the world's '3rd' Pole - and drawing attention to the fact this region contributes to over 70% of the world's water source. Teacake Tuesday worked on all aspects from guest lists to photojournalists and news output as well as ensuring key images were taken of all celebrities in attendance.
The team also lined up some great news coverage of the trip His Holiness and the Live to Love team made to Oxford University and the Oxford Mindfulness College with his internationally renowned Kung Fu nuns. The nuns demonstrated some of their moves to alumni and students at the college, and most of the local Oxford press were in attendance. BBC Radio Oxford and BBC London Sports covered this performance: www.bbc.co.uk/news/uk-england-oxfordshire-17399176
Whilst in London the team also squeezed in a visit to the Olympic Park courtesy of the Olympic Legacy Company and were given a private tour of the Park by Lord Mawson.
Teacake team leader gets to meet hero Bruce Parry
Meeting your hero is something everyone likes to experience and thanks to all the Live to Love charitable activity that Teacake Tuesday has been working on, Emma Tweedie founder was lucky enough to do just that - meeting adventurer and presenter of the TV series 'Tribe' - Bruce Parry. Bumping into him at the screening of a film on sustainability at BAFTA, 195 Piccadilly, Bruce was extremely kind in letting his picture be taken for our esteemed leader!
The film showed the journey of 700 people on foot on a 250 mile trek through the Himalayas in extreme weather conditions on a little collecting campaign. Check out the link to the vimeo site for a sneaky preview of the film: http://vimeo.com/36872404
Raft meets Royalty at the Ideal Home Show
Raft Furniture today stopped His Royal Highness the Prince of Wales in his tracks at this year's Ideal Home show with their new collection of Engligh made sofas and FSC certified teak ranges. As the surprise visitor to the show, no one was more surprised or please than Raft when he made a point of stopping to talk about their ranges twice. With a firm empasis on sustainability, Raft decided this year to take two stands at the show. With one purely dedicated to their new range of English designed and manufactured sofa designs, and the other showcasing storage, seating and table options all crafted in FSC certified reclaimed teak, customers to the show will see how hard the brand has been working to further improve their offering.
Citied as ones to watch just a months or so ago my the Telegraph Business Club, Raft is a brand that is continuing to go from strength to strength. See more at www.raftfurniture.co.uk
Ralph Fiennes wears Timothy Everest to the BAFTA's
The eye was firmly on the British film establishment this week with so many British actors in the frame across a number of categories at this year's BAFTA's. Ralph Fiennes was nominated for his directorial debut on Coriolanus, and was dressed suitable for the occasion by Timothy Everest. Sporting a midnight blue double breasted barathea suit with grosgrain facings and pocket jettings, our Mr Fiennes cut quite a dash on the red carpet on arrival, and was later hailed as one of the event's ten 'Best Dressed' by leading men's style bible GQ.
Read more about how Mr Fiennes stacked up in the style stakes against other fellow red carpet goers at www.gq-magazine.co.uk/style/articles/2012-02/12/most-stylish-baftas-best-dressed-men-photos/ralph-fiennes-in-timothy-everest
Teacake Tuesday as a finalist in the PEA Business Awards
We were alerted to the fact that we have been shortlisted for a PEA Supply Chain Champion Award in the inaugural PEA Business Awards 2012 for our efforts to all things green and sustainable. Delighted to have been recognised for our commitment and success running the UK arm of C.L.A.S.S (Creative, Lifestyle and Sustainable Syngery), the award sets out to recognise leadership and vision for best practise and key strategies which are green and which respect the planet's precious resources improving future well being. As we look forward to attending an exciting awards final at The Orangery Kensington Palace, the nomination will be judged by Leo Johnson Head of Sustainability at PWC, alongside a number of other prestigious names. The awards are sponsored this year by Lloyds TSB Commercial.For more information log onto www.peaawards.co.uk
Some of our recent work with C.L.A.S.S includes sourcing for a special Africa design project with Asos, supplying swatches for high street COS, preparing for Premiere Vision in Paris with a new selection of recycled polyester yarns made using a new mechancial process, and also participating in a sustainable textile showcase at the London College of Fashion 'The Sustainable Angle'.
A very private affair...
Always ones for a good network event, the Teacakers were asked to help Timothy Everest host a private 'low key' networking event to celebrate the very best of British design. What better an occassion that Winston Churchill's own birthday? Timothy had created a special one off garment inspired by Churchill and created it in collaboration with Fox Brothers, makers of the original cloth worn by the man himself. A special 'Brit' sofa was created by antiques experts Bentley's antiques www.bentleyslondon.com, with Timothy Everest adding to the creative genuis by way of some fantastically sutble vignettes playing homage to some of Churchill's finest moments. The Arburtarian www.arbuturian.com were also partners in the event and helped organised some exquisite and historically accurate nibbles for the assembled and hungry attendees.
Teacake Tuesday attends the APPG for Ethics and Sustainability
Representatives for C.L.A.S.S Teacake Tuesday attended the all party parliamentary group session which looked at one in a series of emerging developments and topics in the fashion sector and to discuss and raise awareness in parliament if subsequent policy change might be needed. The Nov 23rd session looked at a number of topics such as 'enforced legislation', fostering sustainability in fashion through design, to sourcing, responsibility and due diligence as well as labour and human rights issues. Made -By did a fantastic job as secretariat for the session and for all the organisation and planning involved.
Earthborn Selected by Russell Sage for Avebury Manor refurb
A 500 year old maor house in Avebury Wiltshire is the focus of a new BBC TV makeover programme in conjunction with the National Trust. The Grade 1 listed building dates back to the 16th Century. Earthborn paints was contacted by leading interior design expert Russell Sage to see if they would participate and loan products for the project, due to the inherent nature of the formulations, and as these are so well suited for using in listed buildings of this type. Earthborn had also been selected in 2010 for another restoration project on the London Monument in association with The City of London and Julian Harrap architects for the same reasons.
Timothy Everest - the tailor behind Tinker Tailor Soilder Spy
Teacake Tuesday has been working hard behind the scenes to promote the story of Timothy's Everest's latest collections that feature in the much talked about Tinker Tailor Solider Spy film currently on at cinemas across the land. With media such as the Telegraph and Sunday Times running the story, Timothy's work with the film industry and celebrities is getting the acclaim it deserves. In the film, Everest's designs for the films leading man include a charcoal grey sports jacket with a royal blue and wine red over-check; and a three piece suit in a dark grey Holland & Sherry birdseye for Oldman, and also for Oldman's co-star Benedict Cummerbatch, Timothy opted for a Holland & Sherry grey herringbone, and a three piece brown coffee-coloured flannel.
Teacake Tuesday at Premiere Vision Sept 2011
The team headed out this week to Paris for Premiere Vision exhibition at the Parc des Expositions, one of Europe's largest textile fairs. Famous names such as Agnes B, Charlie Allen, Paul Smith, Roland Mouret were there seeking out the latest developments on the market. Teacake Tuesday was there to support the launch of 'Newlife' an incredible new development in the recycled polyester market, which has been developed by Filatura Miroglio. Made from a mechanical process and from locally sourced post consumer waste plastic bottles, seeing how far the developments had run since the initial launch just six months ago was staggering. Teacake Tuesday was also there to support the marketing team for Texprint, the charitable student body that works to promote talented UK graduates bridging the gap between college and professional job roles. This year Woolmark awarded a special prize to Brighton Graduate Harriet Toogood for her weaving creations. Agnes B and Texprint Chairwoman Barbara Kennington were there to present the winning prize of £1000. Check out the latest at www.premierevision.com